DisplayTracker makes it easy for distributors to create custom POS (point of sale) marketing materials at the retail level using Variable Data Print technology

DisplayTracker is a web-based solution that allows distributors to create customized point of sale marketing materials and displays for use at the retail level. The DisplayTracker application uses Variable Data Print technology to add personal messages and account names to POS material that is kitted for retailer distribution. This provides a dramatic reduction in per unit pricing of POS to more closely assimilate long run print pricing.

Advantages of using our DisplayTracker to customize point of sale marketing materials:

  • Integration of DesignTracker® data coupled with the new, faster interface allows for a seamless ordering process (ex: reps order by account through drop down menus that we get from your monthly data feed).
  • Enhanced budgeting and approval tools let you allocate and control spend.
  • All personalized materials are kitted and staged by merchandiser or rep business rules to facilitate pickup, delivery at retail and ultimately installation.
  • Orders are batched each night at 5pm local, produced, kitted and returned to market within 5 business days, increasing speed to market.
  • DisplayTracker provides reporting tools and a mapping component that allows you to monitor display activity - in real time! This includes shelf and floor pricing and quantity and photo of display.

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