Brandmuscle leadership team

Brandmuscle’s leadership team is comprised of seasoned local marketing leaders with decades of experience developing and implementing local marketing strategies for the world’s leading brands.

Philip Alexander - Chief Executive Officer

Philip Alexander founded Brandmuscle in 2000. Under Philip’s leadership, Brandmuscle has grown to become the leader in distributed local marketing, empowering nearly 200 national and global brands to capitalize on local marketing opportunities with brand-compliant, customized messaging.

Prior to starting Brandmuscle, Philip spent over 20 years in senior marketing positions with national and international retailers, serving as vice president of brand management for Pearle Vision as well as vice president of marketing for Western Auto, a subsidiary of Sears, Roebuck and Co.

Philip serves on the Visiting Committee of Case Western Reserve University’s Weatherhead School of Management and on the Steering Committee for Velosano, an organization focused on community involvement to fight cancer. Philip formerly served as a mentor for the Civic Innovation Lab, on the Advisory Board for the Institute for Management and Engineering, as a board member of Nortech, Jumpstart, Barkley USA and on the Steering Committee for the Regional Talent Network (RTN). Philip is a past chairman of the Northeast Ohio Software Association (NEOSA).

Philip's industry experience, combined with an MBA in Marketing and MIS from Case Western Reserve University, inspires his vision to revolutionize how companies manage their brands.

Scott Weeren - Chief Operating Officer

Scott Weeren joined Brandmuscle in October 2017 as the Chief Operating Officer. Scott oversees company-wide operational processes to revolutionize the predictive marketing industry, and will align industry-leading operational processes, product innovations and its finance and administrative functions.

Formerly serving as the COO of Fishbowl, the leading customer engagement platform utilized by almost 70,000 restaurants, Weeren successfully created customer-centric organizations by applying information and analysis to provide real value to clients, while optimizing the quality of operational processes and client service.

Scott holds a B.S. from George Mason University and is licensed as a Certified Public Accountant.

Paul Elliott - Chief Digital Officer

Paul was appointed to the newly created position of Chief Digital Officer at Brandmuscle in 2016 to lead key areas of the business including digital innovation and client strategy. Prior to Brandmuscle, Paul was EVP, Marketing & Innovation at Rosetta (the Publicis Group’s customer engagement agency) and Chief Strategy Officer at startup digital agency KINETiQ Digital. During his tenure at Rosetta, Paul held a variety of key leadership positions. He founded and grew the agency's Search & Media division and, most recently, led all agency marketing and innovation efforts. Prior to Rosetta, Paul founded eMergent Marketing which quickly became one of the fastest-growing search engine marketing firms in the Midwest. In 2006, eMergent Marketing was formally acquired by Brulant, where the search and media team continued to experience exponential growth under Paul’s leadership. In 2008, Brulant was acquired by Rosetta.

In 2012 Paul was named to Direct Marketing News’ 40 Under 40 list of influential young talents in marketing. He is an accomplished speaker and has been published in AdAge, Retailing Today, Bloomberg BusinessWeek, MultiChannel Merchant, Chief Marketer and Direct Marketing News.

Paul obtained his B.A. from The College of Wooster. He currently serves on the Board of the Cleveland Chapter of Minds Matter and founded The Web Association, a Cleveland-based professional organization for the digital industry.

Bo Shim - Chief Technology Officer

Bringing decades of experience in enterprise technology, digital marketing, and cross-channel integration experience to the Brandmuscle leadership team, Bo’s role as CTO includes managing Brandmuscle’s entire technology organization while focusing on business growth by delivering value for clients through digital innovation, cloud computing, and big data. His focus is on enhancing and modernizing Brandmuscle’s SaaS local marketing execution solution as well as supporting new technology innovation to enable Brandmuscle’s digital services.

Prior to Brandmuscle, Bo was VP of digital, store and omni-channel technologies at global luxury brand retailer, Signet Jewelers. He also brings experience leading successful IT and development teams at regional financial service provider KeyBank and digital marketing firm Rosetta. Bo started his career in application and software development and has a degree in biochemistry from Ohio University.

Clarke Smith - Chief Strategy Officer

Clarke, a 20-year marketing veteran, is responsible for the vision and development of Brandmuscle’s technology platform and service offerings, ensuring they continue to meet the evolving needs of global brands that execute local marketing.

When Clarke joined Brandmuscle in 2009, his first assignment was to launch the media services division – a group that has evolved to provide industry-leading local marketing planning and execution services for dealers, agents, franchisees and more. Clarke’s role has expanded since then to serve the needs of Brandmuscle’s clients, where he is focused on developing and delivering a mix of technology and services that make local marketing more effective and efficient for global brands. In past roles at Brandmuscle, Clarke has led product development, acquisition integration, and sales and marketing efforts – all integral to shaping the company’s trajectory to become the clear leader in local marketing software and services.

Prior to Brandmuscle, Clarke held a variety of corporate marketing and agency leadership positions including roles with Hallmark Cards, Harte-Hanks and Sears/Western Auto. Clarke holds a bachelor's degree in advertising from the University of Kansas and was a founding member of ExactTarget’s Partner Advisory Council in 2011.

Kathy Heflin - Executive Vice President, Finance

Kathy rejoined Brandmuscle in 2016 and oversees finance and learning and development programs for the entire company.

Kathy was the Vice President of Finance at Brandmuscle from 2001-2012, ultimately overseeing the company through its successful acquisition and merger under Brandmuscle’s former owner. In February 2016, Brandmuscle welcomed Kathy back from The Albert M. Higley Co. where she served as Chief Financial Officer from 2012-2016.

In 2011, Kathy was named as a Crain's Cleveland Business - Forty under 40 Award Recipient and was a Crain’s Cleveland Business CFO of the Year nominee in 2014. Kathy is a CPA and has an M.B.A. in Finance and Strategy from Case Western Reserve University’s Weatherhead School of Management and a B.B.A. from Ohio University.

Kathy serves on the board of the American Heart Association and is a member of the Ohio Society of Certified Public Accountants.

Raymond Trantina - Executive Vice President of Client Service, Distributor Channel

Raymond joined Brandmuscle in 2005 as a Director of Account Management, focused primarily on managing consumer brands clients and developing new business accounts. In 2009, he was promoted to Vice President, where he helped grow the business from eight client markets to over 90 markets by 2013. Raymond was later promoted to Executive Vice President of the Distributor team in 2013, overseeing a department of 170 employees focused on supporting local and national marketing efforts of clients.

Raymond began his career at Nordstrom, Inc. while completing his undergraduate degree and spent three years learning the retail business from a sales, merchandising and management perspective. After gaining management experience and receiving several sales awards while at Nordstrom, Raymond redirected his focus toward technology, data and consumer analytics at IRI (Information Resources, Inc.). After discovering a passion for consumer behavior and demographic targeting, Ray moved to Spectra Marketing (now part of The Nielsen Company) as a Manager then Director in sales and account management.

Outside of work, Raymond has a passion for cars, sailing and spending time with his family. After competing in numerous sailing competitions, including several Chicago to Mackinac races, Ray now focuses his attention closer to home, coaching teams for his three boys in basketball and baseball. Raymond holds a BS degree in Marketing along with an MBA from DePaul University.

Brian Hartley - Senior Vice President, Client Service

Brian oversees client experience at Brandmuscle by helping brands enhance and streamline their local marketing efforts through innovative technology solutions. Having joined the company in 2011 as part of Saepio Technologies, Brian has led teams in account management, client support and graphic operations, consistently working to build and strengthen client relationships. Brian currently serves on the board of KCDowntowners, an association dedicated to downtown development and positive community spirit. He graduated from the University of Missouri-Columbia with a degree in business administration and an emphasis in marketing.

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Leadership team

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