Recent local marketing news

Keep up with all the Brandmuscle and recent local marketing news available.

Brandmuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages
May 31, 2017
Brandmuscle announced today the official launch of LocationBuilder™, a significant addition to the company's BrandBuilder® platform that dramatically improves the way multi-location brands engage consumers by activating and optimizing their local digital presence. Read More...

Brandmuscle Wins the Local Search Associations' 2017 Ad-to-Action Award
March 08, 2017
Brandmuscle won The Local Search Association’s Ad-to-Action Award at LSA17 in San Diego last week. The prestigious award was based on the results of a highly targeted, hyperlocal paid social advertising campaign the company executed for a national fast-casual dining client. Read More...

Brandmuscle Hires Key Leaders for Local Media and Co-op Marketing Management
December 15, 2016
Newly appointed Vice President of Performance Marketing, Jen Miles, and Vice President of Channel Marketing Client Service, Chris Land, will lead efforts directly related to implementing and funding local marketing programs. Both accomplished business leaders will make an immediate impact for Brandmuscle clients who manage marketing across distributed networks of dealers, agents, franchisees, distributors and retailers. Read More...

Study Says Local Marketing Will Be Pivotal for Brands in 2017
November 08, 2016
State of Local Marketing Report Illustrates How Global and National Brands Can Succeed By Helping Local Affiliates Shift with the Media Landscape Read More...

Brandmuscle's Insurance and Financial Services Marketing Nominated for Local Visionary Award
October 06, 2016
Brandmuscle has been named as a finalist for a Local Visionary Award based on how its software helps local insurance agents and bank branches execute better marketing with support from a national brand. Read More...

Brandmuscle to Reveal State of Local Marketing Report Findings During October 11 Webinar
September 30, 2016
A webinar scheduled for October 11, 2016, will give attendees the first look at the latest local marketing trends analyzed in Brandmuscle’s State of Local Marketing Report. The report surveyed more than 2,100 small businesses while analyzing hundreds of millions of dollars in channel marketing investments made by global and national brands over the past five years. Read More...

Two Proven Tech Innovators Join Brandmuscle Leadership Team
September 23, 2016
Brandmuscle has hired Bo Shim as Chief Technology Officer and Rhonda Parouty as Executive Vice President of Channel Management Solutions. Both join Brandmuscle with proven track records of leadership and innovation in the tech industry. Read More...

Brandmuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry
August 08, 2016
Brandmuscle announced today that it will invest in and merge with Saepio Technologies Inc., a leading provider of distributed marketing management software. The combination will make Brandmuscle the largest company in North America focused on distributed marketing with 700 employees and more than 275 clients across virtually every major industry vertical. Read More...

Brandmuscle Earns Google Premier Partner Badge, Will Help National Brands Grow Local Sales through Digital Marketing
August 02, 2016
Local Marketing Company Meets Google’s Standards for Qualification, Transparency and Customer Service with Search and Display Advertising Read More...

Brandmuscle Highlights Secret to Scaling Franchise Marketing at Industry Conference
June 21, 2016
Franchise marketing executives attending the sixth annual Franchise Consumer Marketing Conference in Atlanta this week will see firsthand how local marketing solutions can accommodate franchise marketing no matter if a brand has 100 or 5,000 franchise locations. Read More...

Brandmuscle’s Kiesha Ruth selected for AAF-Cleveland’s David Stashower Rising Star 4 Under 40 Award
June 15, 2016
Kiesha Ruth, Senior Vice President of Client Service at Brandmuscle, a local marketing software and services provider, is one of four outstanding professionals who will receive the David Stashower Rising Star 4 Under 40 Award tonight presented by the American Advertising Federation-Cleveland. Read More...

Brandmuscle Continues Expansion of Digital Leadership, Hires Two Industry Leaders to Strengthen Digital Innovations for Clients
May 11, 2016
Jason Tabeling and Tommy Mendoza bring 25+ years of digital media experience to Brandmuscle’s local marketing arsenal Read More...

Brandmuscle Educates Beverage Distributors About Local Digital Marketing Opportunities at WSWA
April 19, 2016
“State of Local Marketing” Research Highlights Digital Gap Between Beverage Industry and Consumers Read More...

Brandmuscle Wins GOLOCAL Award for Strategic Use of Digital Marketing Based on Insurance Agent Campaign
March 24, 2016
BIA/Kelsey’s GOLOCAL award recognized Brandmuscle for a timely Facebook campaign as part of its celebration of the best local marketing initiatives of national brands, franchises and multi-location businesses Read More...

Restaurateurs to Learn Recipe for Local Marketing Success from Brandmuscle and Reinhart at Midwest Foodservice Expo
March 07, 2016
In support of client Reinhart Foodservice, Brandmuscle local marketing expert and Chief Strategy Officer Clarke Smith will help restaurant owners boost marketing efforts Tues., March 8 at 10:45 a.m. at the Midwest Foodservice Expo in Milwaukee. Read More...

Kathy Heflin Joins Brandmuscle as Executive Vice President of Cleveland Operations
February 16, 2016
Heflin to Lead Finance and Operations for the Cleveland Office and Oversee Company-wide Learning and Development Programs Read More...

Paul Elliott Joins Brandmuscle as Chief Digital Officer
February 16, 2016
Former Rosetta EVP, Marketing & Innovation to Lead Digital Innovation and Strategy Read More...

American Capital Equity Invests in Next Phase of Brandmuscle’s Growth
December 02, 2015
Brandmuscle, a leading provider of local marketing automation technology and services, announced today that it has partnered with American Capital Equity III, LP (“American Capital Equity” or “ACE”) to fuel its next phase of innovation and growth. Read More...

Study Finds Advances in Local Marketing Are Helping Small Businesses
October 27, 2015
Local Dealers, Agents and Franchisees Looking for Help with Online Marketing from National Brand Counterparts Read More...

National Brands Find it Challenging to Keep Up with Rapid Changes in Local Marketing Landscape
October 27, 2015
Brandmuscle Survey Finds Most Co-op and MDF Investments Are Still Allocated Toward Traditional, Lower-Performing Tactics Read More...

Brandmuscle to Reveal Findings from State of Local Marketing Report During October 15 Webinar
September 30, 2015
Second Annual Study Identifies Trends, Challenges and Opportunities for National Brands and Their Distributed Local Marketing Networks Read More...

Brandmuscle Will Challenge eBev Attendees With Digital Marketing Roundtable
April 23, 2015
Brandmuscle will host a roundtable May 5 and 6 at the eBev Shopper conference in Phoenix to show how digital business-to-business marketing strategies can win in the beverage/alcohol industry. Read More...

Brandmuscle to serve up knowledge and power at #WSWA72 Convention
April 10, 2015
Brandmuscle will be giving attendees an extra boost from the Cyber Café at the Wine & Spirits Wholesalers of America 72nd Annual Convention and Exposition starting this Sunday, April 12, through Wednesday, April 15, in Grande Lakes Orlando, Florida. Read More...

Small Businesses Avoid Social Media and Digital Marketing Because It’s ‘Too Complicated’ and ‘Time Consuming’
October 01, 2014
Despite massive growth in digital marketing in recent years, new research from Brandmuscle shows that local SMBs are struggling to adopt new media tactics when compared to their larger national counterparts. Read More...

National Survey Unveils Successes, Failures in Local Marketing
September 10, 2014
Local affiliates of national brands are making the shift from traditional to digital marketing but not nearly at the pace of their parent companies, according to the latest report by Brandmuscle. Read More...

Gleanster Ranks Brandmuscle “Best” in All Categories in 2014 Localized Marketing Automation Gleansight Benchmark Report
July 22, 2014
Brandmuscle, a leading provider of local marketing automation software and services, has achieved the highest possible ratings in all categories in Gleanster’s “2014 Localized Marketing Automation Gleansight Benchmark Report”. Read More...

Brandmuscle Reports Record Revenue in Q1 2014 - Growth Fueled by Unmatched Local Marketing Technology Capabilities and Stellar On-Demand Support
April 29, 2014
Brandmuscle, a leading provider of distributed marketing management software and services, announced today that the company experienced record sales in the first quarter of 2014. The growth is due to the addition of 11 major national and international brands to its client roster as well as increased business from existing clients. Read More...

Brandmuscle is building up, according to Crain's Cleveland Business
April 28, 2014
Brandmuscle is featured in an April 27, 2014 article in Crain’s Cleveland Business, which examines the recent growth and success of the company as a leading player in distributed marketing technology. Read More...

Brandmuscle Named to Inc. Magazine’s 500|5000 List of America’s Fastest-Growing Companies
August 27, 2013
Brandmuscle, a leading provider of distributed marketing management software and services, announced today that it has been named to Inc. Magazine’s 500|5000 Fastest-Growing Companies in America list for the fourth consecutive year. Read More...

Brandmuscle Reports Record New Client Growth in First Quarter of 2013 – Launch of Integrated Local Marketing Platform Results in Strong Growth for Brandmuscle
May 07, 2013
Brandmuscle announced today that the company added eight major national and international brands to its client roster in the first quarter. Brandmuscle’s new client growth is being fueled by a strong demand for turnkey integrated marketing solutions that provide global and national brands with the ability to address all their local marketing needs; from local media planning and ad customization, to the delivery, fulfillment and financial management aspects of their local advertising. Read More...

Brandmuscle Launches Digital Menus for iPads and Android Tablets
February 26, 2013
Brandmuscle announced today the launch of digital menus for iPads and Android tablets. An extension of the company’s local marketing platform, the application allows restaurateurs to create customized, interactive digital menus that can be browsed tableside by customers and waitstaff to confidently make wine and beverage selections and submit orders. Read More...

Brandmuscle Reinvents Local Marketing - Global Brands Can Now Own Local Marketing and Increase ROI Without Compromising Brand Equity
January 14, 2013
Brandmuscle today announced the launch of the first-ever, end-to-end solution that enables national and global brands to seamlessly empower their local affiliates, franchisees and distributors to tailor brand marketing to meet local needs. Read More...

Brandmuscle Recognized for Delivering Significant Value to Northeast Ohio’s Economy
May 22, 2012
Brandmuscle, a leading provider of local marketing software and services, was one of several prominent Northeast Ohio companies to receive the 2012 Crain’s Leading EDGE Award. Read More...

Konica Minolta Partners with Brandmuscle to Launch CampaignBuilder
May 18, 2012
Konica Minolta Business Solutions U.S.A., Inc. announced it has partnered with Brandmuscle, a leading provider of distributed marketing management software to launch Konica Minolta CampaignBuilder, a Web-based tool that enables dealers and authorized resellers to produce customized advertising and marketing materials to promote their local businesses. Read More...

PPG Teams with Brandmuscle to Launch PPG Marketing on Demand
April 04, 2012
PPG Industries’ (NYSE:PPG) automotive refinish business announced it has partnered with Brandmuscle, a leading provider of Web-based local marketing automation software, to introduce PPG Marketing on Demand, a suite of online tools and services to help distributors and collision repair facilities produce customized marketing and advertising materials. Read More...

Brandmuscle to Exhibit at American Banker’s 17th Annual Best Practices in Retail Financial Services Symposium
March 08, 2012
Brandmuscle joins the best and brightest financial services marketers at the 17th Annual Best Practices in Retail Financial Services Symposium March 11-13 in Boca Raton, Florida to share retail banking best practices. Read More...

Brandmuscle Enters Next Phase of Innovation and Growth Fueled by Recent Investment
February 28, 2012
The Riverside Company acquires Brandmuscle, positioning the company for the next phase of innovation and aggressive growth within the distributed marketing landscape. Read More...

Brandmuscle wins award for making digital marketing more accessible to dealers, franchisees and sales agents
September 30, 2011
ExactTarget, a leading global provider of on-demand email marketing and interactive marketing solutions, recently presented Brandmuscle its “2011 Embedded Partner of the Year” award at the company’s annual user conference in Indianapolis, Indiana. Read More...

Problem Solved: The American Red Cross took a centralized approach to protect its brand message
July 22, 2011
Case study published in the July issue of AMA’s Marketing News explains how Brandmuscle’s technology helped The American Red Cross protect its brand and saved the organization valuable time and money. Read More...

BrandMuscle, Inc. recognized for outstanding growth and philanthropic excellence
June 21, 2011
Brandmuscle receives two awards at the 2011 Crain’s Leading Edge Awards ceremony. Last year, the company achieved its largest, single-year increase in new client acquisitions and grew its staff by over seven percent. Read More...

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